“The garment is the home of the body.”
An essential truth combined with visual boldness, directs the future aesthetic into the eternal now. The silhouettes of Ioanna Kourbela define their own dimension of archetypal elegance. For Ioanna Kourbela, the movement of the body as well as the dynamic interaction with the garment, constitute the fundamental element of her creative thinking.
Energy from classical and modern art, Greek radiance, natural raw materials, vibrant polymorphic forms, and lines that extend motion, create the ethereal but earthly world of Ioanna. The respect towards man and nature, the instinctive comprehension of traditional ideas and the quest for futuristic harmony, constitute her unique design and expression principles.
Having studied fashion design and painting as well as classes on costume and stage design, her collections are directly inspired by fine arts, theatre, and music as well as by the trends of global fashion thus distinguishing her among the contemporary “ambassadors” of Greek creativity.
Honoring a long tradition in Greek clothing, she took over as creative director of the brand in 2003, presenting the IOANNA KOURBELA BASICS collection that was awarded the Emerging Designer Awards at the international exhibition “PURE” of London in 2016.
Daily, in every corner of the world, people embrace Ioanna’s design work, “co-traveling” on an aesthetic journey of self-awareness and self-liberation.